Case Study: Lucror

Lucror Analytics are the #1 credit intelligence platform in the hyper competitive fixed income space, with a proud and award winning track record built over 15 years and 150+ blue chip clients, mainly in Europe.

Lucror built a SaaS fintech platform called SQN centered around their proprietary “Quantamental” investment framework that is set to revolutionize portfolio construction for financial institutions, asset management firms, family offices and funds- higher performance with reduced costs, time and risk.

Problem statements:

(1) Build an effective SaaS sales process for the new SQN product

(2) Maximize the use of Salesforce CRM by cleaning up data, setting up dashboards and putting in place Salesforce process and best practices

(2) Build SQN business from lead gen to closing deals in APAC and Middle East

Outcomes driven: Number of sales meetings with ICP (ideal customer profile), SQLs, deals won

Since Nov’24, we started working with Lucror to build a sales process for the SQN product and optimize the usage of Salesforce CRM. After satisfactorily delivering on both projects within 6 weeks, we are now working closely with them to build top of the funnel (TOFU) pipeline for the SQN product by revamping the website, Linkedin outreach, Linkedin marketing, founder marketing and by collaborating on events such as Singapore Fintech Festival, Bondblox Fixed Income events and other bespoke events hosted in various cities.