Why NO BS Exists
Building in Asia is not a single decision.
It’s a series of choices that compound over time.
NO BS exists to help founders and revenue leaders make those choices with confidence.
The reality of building in Asia
Expanding into Asia is rarely a single decision.
It’s a sequence of decisions:
where to start
who to sell to
how to show up credibly
what to invest in
and what to ignore
Some companies come to Asia early.
Others arrive after initial success elsewhere.
Many have already hired, partnered, or run pilots by the time they speak to us.
All of these are valid starting points.
The challenge is not entering Asia.
It’s knowing what to do next with confidence.
Progress feels slow and unclear
In Asia, progress often looks different than expected.
You may see:
preference for status quo, reluctance for new conversations
strong interest but slow movement
encouraging conversations without clear ownership
pilots that generate learning but not momentum
traction in one country that doesn’t translate to another
None of this means Asia “doesn’t work”.
It usually means the context has shifted — by market, buyer, maturity, or timing — but the approach to selling hasn’t.
Where common approaches struggle
As companies grow, they often layer on solutions:
Advisors to sense-check strategy
Early hires to “build presence”
Partners to accelerate access
Internal teams to localize and scale
Each of these can work.
Problems arise when decisions are made without enough live signal from the market.
Or when early assumptions go untested for too long.
That’s usually when effort increases, but conviction doesn’t.
Why we exist
NO BS exists to help companies regain clarity.
Sometimes that’s at the very beginning.
Sometimes it’s after a first hire.
Sometimes it’s after pilots, partnerships, or early revenue.
Our role is not to replace what you’ve already done.
It’s to help you understand what’s working, what isn’t, and why — so the next set of decisions is grounded.
Asia rewards companies that:
listen closely
adapt deliberately
and scale with intent
The NO BS approach
We don’t operate from theory or templates.
We work alongside founders and revenue leaders to:
run real sales conversations
observe buyer behaviour firsthand
test messaging, positioning, and routes to market
identify where momentum is real versus situational
Decisions are shaped by:
quantitative data from live activity
qualitative insight from buyers
learnings from live deals
learnings from active sellers in the market
pattern recognition across markets and stages
This applies whether you are:
testing Asia for the first time
correcting course mid-way
or deciding what to scale next
When to call us
Reach out when:
Asia matters strategically
progress exists but feels uneven
confidence in the next step is low
and the cost of guessing is high
What success looks like
Success is not a predefined outcome.
Success is clarity:
clarity on where to focus
clarity on who to hire (or not hire)
clarity on what to scale
clarity on what to stop doing
Real clarity driven by real market interactions, successes and failures.
Not by anecdotes, fluff and snazzy decks.
With that clarity, companies move faster — and with fewer regrets.
That’s why NO BS exists.